Tiktok Sellers' Summer Hot Product Picking Guide
This article explores the selection of summer bestsellers and market strategies in North America, helping TikTok sellers enhance their sales and visibility.
This article explores the selection of summer bestsellers and market strategies in North America, helping TikTok sellers enhance their sales and visibility.
Malaysia's TikTok Shop will implement new electronic invoice regulations starting in 2024, mandating sellers to use electronic invoices. This will involve specific types of invoices, format transmission, and data content. Sellers need to prepare for compliance in advance to avoid account risks and ensure smooth business operations.
TikTok Shop has updated its onboarding rules for cross-border stores in the US and UK, significantly raising the bar. Stricter requirements are now in place regarding company qualifications, entity eligibility, and compliance reviews. Cross-border e-commerce sellers need to pay close attention to company registration duration, entity type restrictions, and compliant operations to successfully onboard and tap into the overseas market.
TikTok Shop's Q2 GMV exceeded $15 billion, with over 1 billion monthly active users overseas. The US market experienced rapid growth, while the Thai market remained stable. Key success factors include immersive shopping experiences, precise recommendation algorithms, and localized operations. Cross-border sellers should develop targeted marketing strategies, improve operational efficiency, and create high-quality content to capitalize on the opportunities presented by TikTok Shop. The platform's continued expansion offers significant potential for businesses looking to reach a global audience.
TikTok's launch of the fully managed model presents new opportunities for cross-border e-commerce sellers. Merchants only need to focus on product development and supply, while the platform handles sales, operations, logistics, and after-sales service. This model reduces operational costs, improves efficiency, and expands sales channels, helping sellers easily enter the global market. However, success still depends on sellers having high-quality products and a robust supply chain. This streamlined approach aims to simplify the process of selling on TikTok Shop for international businesses.
Another wave of shop closures is hitting TikTok US, stemming from inconsistent merchant qualifications and the platform's strengthened compliance enforcement. New regulations raise entry barriers, requiring sellers to provide genuine and valid company credentials. The key to successful appeals lies in identifying the reasons for violations, preparing authentic supporting materials, and proactively communicating with the platform. Compliance and diversified development are crucial for cross-border e-commerce sellers to overcome challenges and achieve sustainable growth.
This paper delves into the evolution of cross-border e-commerce managed models, focusing on the core value and challenges of the semi-managed mode. By comparing the strategic layouts of SHEIN, Temu, and TikTok Shop, it provides operational strategy references for cross-border e-commerce sellers, helping them accurately position themselves in the fierce market competition and achieve breakthroughs. The analysis aims to equip sellers with insights to navigate the complexities of the semi-managed approach and optimize their performance within this evolving landscape.
TikTok Shop is accelerating its "fully managed" model in North America, aiming to challenge Amazon. Success hinges on optimizing supply chain, logistics, and user experience. Breaking through in the North American e-commerce market still presents significant challenges. While the fully managed approach simplifies selling for merchants, TikTok Shop needs to ensure efficient operations and competitive pricing to gain traction against established players like Amazon. The platform's ability to address these hurdles will determine its long-term viability in the region.
Amazon's new "Demographics" feature allows sellers to view consumer profiles at the ASIN level, optimizing product information and ad targeting. Vendor Central accounts now include "Purchase Location" analytics, aiding in regional inventory and marketing strategy optimization. Platforms like eBay and Wish also offer similar data functionalities. Data-driven operation is an inevitable trend in cross-border e-commerce. Seizing these opportunities can significantly improve performance by allowing sellers to better understand their customers and tailor their approach accordingly.
Wildberries has increased the return fee for undelivered orders to 200 rubles and raised the security deposit for new sellers to 30,000 rubles. This aims to improve delivery efficiency and reduce fraud. Cross-border sellers need to optimize product listings, enhance customer service, improve logistics and delivery, and plan their finances to comply with the new regulations. These changes require careful consideration and adaptation by sellers operating on the Wildberries platform to maintain profitability and competitiveness.